As a service-based entrepreneur, you know that you need to create content to build your brand, but you might not know how and when to create that content. Or you’re relying on Fiverr or Upwork contractors to create content, but it just isn’t giving you the return on investment that you need.
I’ve got a solution: a content strategist who specializes in developing goals and objectives followed by an actionable plan so that you can produce the right content for the right audience.
If you’ve ever considered working with a content strategist but don’t understand their significance, this post is just for you.
Master Your Message
A content strategist supports you in developing your brand messaging. This happens by identifying:
- Your brand voice.
- Your unique selling proposition.
- The right digital platforms to reach your target audience.
At every step of the way–whether you are publishing social media posts, sending emails, writing blog posts or recording YouTube videos–a content strategist will help you clarify your messages so that you are consistently sharing your value as an entrepreneur.
Build Your Online Presence
Real talk: publishing content without a strategy in mind is a waste of time. A content strategist will help you develop a synergy between your website, email, and social media so that you achieve two goals:
- Sharing your business’ greatest value
- Generating potential leads
One of the greatest tools a content strategist uses to enhance your online visibility is search engine optimization (SEO). Using the best SEO practices for your business, a content strategist will help your website move up the search engine rankings, making it easier for prospective clients to find you.
Serve Your Clients, Leave Content to the Professionals
As a small business owner, every moment counts. Do you have time to spend writing social media posts, hoping and praying for engagement? How about crafting the write series of emails for your subscribers? A content strategist provides you with the opportunity to make the best use of your time while getting a solid return on investment.
While you’re working with your clients, a content strategist will work on help you convert leads to sales by evaluating your data and then, providing you with ideas that will support your business’s growth.
Femi’s Final Thoughts
The overwhelm that entrepreneurs feel when they think of creating content doesn’t need to exist. Partnering with a content strategist will allow you to approach content with a new mindset focused on sharing your value and story while helping you grow your brand.
If you’re looking to use content to position yourself as an expert, working with a strategist is an essential step you need to take in marketing your business.
I’m offering a free discovery call to discuss how I help entrepreneurs experience growth through the power of content. Sign up here!